The FAST TRACK CRM tool will “improve communication” with Cashmio Casino players, “which in turn improves conversion rates”, a FAST TRACK spokesperson today told AffiliateINSIDER.

The comment was made as FAST TRACK partnered with Cashmio to provide the popular online casino operator with the cutting-edge customer relationship management tool.

This is the first agreement in which FAST TRACK has licensed out its high-grade CRM software, which forms part of the management and technology services it provides to the likes of Metal Casino, Ikibu and Casino Calzone.

FAST TRACK CRM provides casino operators with the ability to manage, automate and analyse all aspects of the player journey in one place and all in real time.The tool has been built for driving efficiency, with the aim of ‘giving users the ability to focus on what really matters to them’.

“When searching for a CRM solution, we struggled to find the right product that matched our requirements as a brand,” explained Cashmio CEO Maria Boelius.  

“But after speaking with the team at FAST TRACK, it was clear the FAST TRACK CRM was the tool for us to achieve our objectives.”

Simon Lidzen CEO of FAST TRACK, added: “Cashmio has been a strategic partner for us, providing us with great insight in how we can provide FT CRM as a standalone product.

“Cashmio’s vision is clear; they wanted an efficient tool, with real time marketing capabilities and to remove the ad hoc requirements to drag lists and administrate multiple systems.

“This is how future operations are run, and this is what our tool is built for.”