Igaming brand Fable Media has launched a new online casino affiliate site GoWin, complementing the already-established GoWin Casino.

Focusing exclusively on offering online and mobile casino reviews and recommendations, the new site will be run separately from the preexisting GoWin Casino so to avoid confusion and improve user experience.

GoWin will be filled with ‘fresh and engaging content, including in-depth and trustworthy casino reviews and gaming guides’. The site will also promote new casino and software brands, offer its readers exclusive bonus and promotion alerts, and keep them updated as to what’s going on in the igaming world.

The site is also accessible for all, optimised for all devices and boasting a mobile-friendly design. The reviews and guides will apply a friendly, easy-to-read tone in an attempt to ‘build a good rapport with readers’.

Speaking in the aftermath of the launch, Fable Media CEO Frederik Falbe-Hansen said: “Today is a very exciting day and we’re very proud with what we’ve achieved. We’ve put a lot of effort into making sure that GoWin is the very best resource for UK casino players and we’re certain it will be well received by both our readers and our partners.”

“Our team all have a genuine enthusiasm for great casino experiences, which makes them the perfect people to be providing balanced reviews, expert betting tips and more.”