Global Gaming is set to go live with mobile payments firm Zimpler during the first quarter of 2019 for all of its Sweden-facing brands.

The startup has recently launched Zimpler GO, an innovative payment solution where the customer is identified when making the deposit, in a similar way to what Global Gaming has in place for Ninja Casino and SpelLandet. Global Gaming expects the agreement to bring about reduced expenses for transaction during 2019, in turn increasing gross margins.

Global Gaming has just been granted an online gaming licence in Sweden via subsidiary SafeEnt, with the Swedish regulated igaming sector relaunching from 1 January.

Joacim Möller, Global Gaming CEO, said: “Previously, our casinos were dependent on one payment provider, and we will shortly be adding Zimpler’s new solution, thus which enhancing the customers experience. Our operation will not be dependent on one payment provider, which will improve our margins.”

Kristofer Ekman Sinclair, Zimpler CEO, added: “We look forward to working with Global Gaming, who, with Ninja Casino, have been pioneers in terms of simplifying the registration and payment process in the industry. With our new product, Zimpler GO, we look forward to further simplifying the payment experience, offering a wallet with the most popular payment methods.”