Gift & Go (IRTechnology Ltd) has announced a promotional partnership deal with Betfred Digital.

The deal will see the new Gift & Go technology platform being utilised by various Betfred gaming brands, including Betfred Bingo. The platform will power a range of promotions for Betfred, using state-of-the-art gifting technology to drive both acquisition and retention rates for players.

The fact that Betfred is investing in longer customer retention is a positive development for affiliates, with more revenue from affiliate referrals meaning more commission earnings over the lifetime value model.

Gift & Go Co-Founder & CEO Joe Hall stated: ‘We’re delighted to be working with Betfred and their various teams across different gaming products. Our technology will enable them to create stunning, powerful promotions which in turn increase their key metrics across acquisition and retention channels.

Working with one of the biggest and boldest brands in gaming in massively exciting and we’re truly delighted to make this announcement!’

Victoria Reed, Head of Bingo at Betfred, added: “Gift & Go is an exciting addition to the Betfred promotional portfolio. We’ve long been known for providing amazing value to our customers and the addition of such a simple platform to enable us to provide tangible rewards alongside the fantastic bonuses that we are already known for is invaluable.”