Isle of Man-headquartered operator Blackbet has partnered with Income Access for the launch of an umbrella affiliate program for its Nigeria and UK-facing brands in Q1 2019.

Blackbet’s Nigerian and UK online sports betting sites have been developed to appeal to customers in the respective markets. Blackbet.ng allows Nigerian players to wager online on a wide range of sports that are popular in the country, including European football, American football, baseball and international cricket as well as virtual sports, with in-play betting also offered.

The operator’s UK-facing brand Blackbet.co.uk, which is powered by FSB, offers horse racing wagering and an online casino with a broad selection of slots and table games, in addition to betting on a wide range of football and other global sporting events.

Income Access’ software will enable Blackbet to track, analyse and optimise all aspects of the program. In addition, the platform’s Ad Serving tool will ensure that affiliate campaigns can be targeted down to a city level and according to device and language in both the UK and multilingual Nigeria, where smartphone and tablet usage is rising.

Chima Onyewuchi, Blackbet’s Business Intelligence & Affiliates Manager, said: “We are pleased to partner with Income Access to launch the Blackbet affiliate programme. Having a trusted technology partner like Income Access means we can offer a one of a kind value-added service to affiliates promoting our brand.”