Nigeria-based sportsbook and casino brand Surebet247 has relaunched its affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 program will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.

Described as “one of the oldest and most trusted sportsbooks” in Nigeria, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market, after launching back in 2011. The relaunch of its affiliate program coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.

In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, esports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.

Affiliates of the Surebet247 program will have access to affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring program performance and obtaining strategic insights that can inform future marketing initiatives.

Sheriff Olaniyan, CEO at Surebet247, explained: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Tara Wilson, General Manager at Income Access, added: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”