Some of the biggest names in US gambling will be represented across seven conference tracks at next year’s inaugural Betting on Sports America, running from 23-25 April.

With no less than 40 conference sessions, three conference rooms and six main conference tracks, the event boasts an array of affiliate-relevant content, with a full track dedicated to sponsorship and marketing. In particular, a panel entitled ‘Reaching an audience – where do affiliates sit in the new market?’ touches on the role of affiliates in the fledgling US sports betting market.

Super Early Bird tickets are now available for #bosamerica, which is set to become the biggest sports betting dedicated event to take place on American soil. All the ‘Super Early Birds’ who purchase tickets before Friday 21 December will get $300 off the full ticket price.

Headline sponsored by SG Digital, Inbet Games and BetConstruct, it will kick off with a pre-registration party near the heart of the “Big Apple” – Times Square on 23 April, then cross the Hudson River to Meadowlands Exposition Center for the two-day conference and exhibition (24-25 April), before returning to Manhattan for a spectacular closing party.

Just a short trip from New York, the Meadowlands venue will host over 1,500 delegates and 60 exhibitors across 61,000 sq ft of exhibition space, as well as 175 leading industry speakers including Keith Whyte, Executive Director for the NCPG, and Ed Comins, Managing Director of Webis Holdings – operator of WatchandWager.com.

Whyte said: “It’s a great opportunity to advocate for responsible gambling with key stakeholders in the sports betting sector, but also to learn about the latest trends and products from industry leaders and develop mutually beneficial partnerships.”

Comins added: “I can’t wait to play a part in the inaugural Betting on Sports America. I’m particularly pleased about horse racing’s inclusion in the conference agenda. There is no doubting there are opportunities for the sport, but it needs to be positioned in the right way to fit the new environment.”

The lineup also includes Kresimir Spajic (Hard Rock International), May Scheve (Missouri Lottery), Allen Godfrey (Mississippi Gaming Commission), Andrew Winchell (Chief of Staff to New York State Senator), Chris Grove (Legal Sports Report), Daniel Wallach (Wallach Legal LLC), Manuel Stan (Kindred Group) and Seth Young (PointsBet).

These speakers will be spread across the following conference tracks – Betting on Regulation, Sport in Focus, Trading & Operations, Sponsorship & Marketing, Sports & Betting, States of the Nation and Demystifying Sports Betting covering a multitude of the most important issues and providing vital insights and inspiration for delegates.

On the first day, Betting on Regulation will look at lessons learned from other regulated markets and why Nevada is living proof that an individual state can successfully police sports betting, while Sport in Focus will assess the tribal response and whether the outdated Wire Act should be completely reworked to provide a future-proof regulatory framework.

Trading & Operations will consider the most crucial components to the supply chain, what’s next for DFS now that sports betting has stolen its thunder, and why effective geolocation is essential to staying compliant with state laws. Meanwhile, Sponsorship & Marketing will discuss boosting ROI, the advantage of individuality within ambassadorial appointments, the role of affiliates in the new market and the power of social media influencers.

On day two, the first ‘March Madness’ since PASPA was repealed will be reviewed during ‘Sports & Betting’, a track which will also cover the future of horse racing in the country and the best approach to taking bets on college football without endangering its players.

States of the Nation will put the spotlight on New Jersey as a land of opportunity and discuss lessons learned for the next wave of legal sports betting adopters, including New York, while Demystifying Sports Betting will look at opportunities presented by pool betting, the role of the blockchain, and why virtual sports are not just an introduction to the world of betting.

Super Early Bird tickets for the inaugural Betting on Sports America conference next April are available for just $399 (+VAT), but only until 14 December. To secure the exclusive discount get your discounted tickets HERE now.

For enquiries regarding sponsorship or exhibition opportunities, please contact SBC on sales@sbcgaming.com.