Nairobi-based online sportsbook Safaribet Kenya has launched a new affiliate program in partnership with Income Access, Paysafe Group’s marketing technology and services provider.

Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise program performance and growth.

Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.

Affiliates promoting the new Safaribet Kenya affiliate program, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.

Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.

The firm’s founder and CEO Imran A. Premji said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”

Tara Wilson, General Manager at Income Access, added: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”