NetEnt has increased its UK market presence by signing a deal with William Hill. The casino game supplier will deliver its network tables offering, including roulette and blackjack.

The UK is a prioritised market for NetEnt and the technical integration has already been completed, with games now live and available to William Hill players.

NetEnt’s Live Casino offering is all about the player experience. An iterative product development process and player feedback is key to ensuring an experience that meets the demands from players.

It also offers great marketing tools for operators through tailored campaigns for both acquisition and retention.

“I am very proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features it brings,” said Henrik Fagerlund, NetEnt Malta Managing Director.

“William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players,” added Barry Lennon, Head of Live Casino at William Hill.