Global Gaming has announced the termination of its white label operations in the fourth quarter of the year, with the firm shifting full focus onto its B2C business, including the Ninja Casino and SpelLandet brands.

Beyond the end of the year, there will be no revenue from white label operations for the group.

“B2B business accounts for a small portion of the group’s revenue, roughly 2% in the third quarter of 2018. After profit sharing with our partners, Global Gaming’s share is so small that it no longer justifies the cost of running, maintaining and developing white label operations,” Global Gaming CEO Joacim Möller explained.  

“All of our resources will be focused on optimising and developing our fantastic brands, which we are convinced will have a positive impact on the group.”

The news comes after Global Gaming Affiliates enhanced its newly-launched programme last month by unveiling a new sick pay compensation initiative, the first of its kind within the affiliate industry.

The scheme will see affiliate partners receive up to three months of commission, based on an account’s last six months of earnings, if they are unable to work due to a serious illness or other event.

The new feature emphasises Global Gaming’s commitment to working closely with all its affiliate partners, giving them peace of mind in the event they are forced to take time off work.