Hero Gaming has become the latest online gambling operator to join forces with affiliate compliance platform Rightlander.
Rightlander’s proprietary technology scans affiliate websites across multiple geographies and builds a list of locations where Hero Gaming’s brands, which include Casino Heroes, Betster, Speedy Casino and Speedy Bet, are mentioned or linked to. It then analyses text on the page linking to the brand providing information that is relevant to compliance requirements by territory.
This allows Hero Gaming to discover affiliate websites linking to its brands that it is currently unaware of and means the operator can ensure that the affiliates sending traffic to its sites are doing so in a compliant and responsible manner.
Rightlander’s technology also allows Hero Gaming to set “compliance violation events” and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brands.
Ian Sims, founder of Rightlander, said: “We are delighted to have teamed up with Hero Gaming and to help the operator take affiliate compliance to the next level. Compliance is a big concern for operators right now, and our platform takes away much of the heavy lifting.
“We have seen some operators close their affiliate programmes due to compliance concerns, but that isn’t necessary and it’s great to see operators such as Hero Gaming embrace the technologies available to them to protect their affiliate relationships moving forwards.”
Mikael Jansson, Chief Marketing Officer at Hero Gaming, added: “Affiliates have always been a big and important traffic generator for our online gambling brands, but we are aware of the need to ensure our partners are marketing our sites in a compliant manner.
“Rightlander does much of the hard work and allows us to keep on top of the affiliates marketing our brands – even those we are unaware of. It is a powerful tool and we believe it will make us even better in our compliance efforts.”
Rightlander has signed up a raft of tier-one operator partners since it launched earlier in the year, including GVC, LeoVegas, bgo, Alea, Genting, Kindred Group, Videoslots, Gaming Realms and Red Queen.