Research and development company 2mee has launched an innovative new marketing tool that lets operators send video push notifications direct to the home screens of customers’ smartphones and tablets.

2mee Face Messaging allows online gambling brands to create quick, real-time video content with their ambassadors and deliver it straight to their players’ devices, taking consumer engagement and brand affinity to the next level.

The technology has been designed to be simple and intuitive for both operator and brand ambassador. The operator uploads a brief and script to the 2mee platform, which the ambassador can access via their mobile device.

The ambassador then records the video message on their smartphone and sends it back to the operator, who then pushes it out to their players via their own native app. This can be done anytime, anywhere, meaning operators have access to bespoke video content on demand.

These face-to-face messages help operators achieve an emotional connection with their customers. Different player demographics can be targeted with different messages for a truly personalized campaign.

2mee Founder Dave Soppelsa said: “Operators are constantly looking for ways to tap into the psyche of their players and ensure their marketing messages can be heard loud and clear; video push notifications are the most effective way of doing this.

“A personal connection is such an important factor in driving brand awareness, and by combining the power of video with an operator’s brand ambassador, new levels of engagement can be achieved.”

It will be interesting to see how these kinds of tools impact affiliate marketing as affiliates move towards becoming mini influencers and build stronger relationships with their target audiences alongside the operator – consumer relationship model.