Racing Post B2B has launched its new Sports API, which provides handwritten, quality content on over 20 sports spanning over 5000 events annually.

High-quality, original content is a proven powerful tool to increase search engine optimisation, drive traffic to a website and keep consumers on a website for longer. Informing customers is key to driving betting revenue, more informed content leads to longer dwell times which in turn results in a higher average bet.

The sports data and content covers all major global sports from golf to handball. The API gives in-depth tipping verdicts for the biggest events in the sporting calendar, including the upcoming Conor McGregor and Khabib Nurmagomedov UFC fight, Ryder Cup and NFL season. Racing Post’s Sports API covers all major betting markets specific to the sport.

Racing Post B2B will launch the Sports API at this week’s Betting on Sports conference. The three-day conference (18-20 September) takes place at London’s famous Olympia. The conference is supported by various networking events through the week and will feature vital discussions in workshops facilitated by Racing Post’s Bruce Millington and Bill Barber.

Speaking about the Sports API, Racing Post B2B Director Eugene Delaney discussed the power of giving customers expert content to help them make informed decisions.

“High-quality content is more valuable today than ever before. With a saturated market and ease of access to opinions, it’s vital consumers gain an informed advantage from a trusted source. Our Sports API provides handwritten concise tipping content to help consumers make informed decisions on their bets.

“We’re excited to launch the product at the upcoming Betting on Sports conference. The exhibition has grown year-on-year and has become a key date in the diary for everyone in the industry. With an impressive list of speakers discussing the most pressing topics in the industry, it really has become an unmissable event.”

Rasmus Sojmark, CEO & Founder of SBC, added: “We have a great and longstanding relationship with Racing Post. Over the years the partnership has grown and is focused on developing the betting and gaming industry through news, media and events.”