Bede Gaming confirms Canadian expansion with OLG partnership

Bede Gaming has been confirmed as the new digital platform supplier of the Ontario Lottery & Gaming Corporation (OLG).  

The agreement marks Bede’s entry into both the North American and Lottery markets and serves as a testament to the strength of the platform. Bede expects OLG’s new platform to be in place in early 2020.

Globally, OLG is one of the largest lotteries and has chosen the digital platform specialists following a fair, open, and transparent procurement process, with a view to transforming the corporation’s digital offering, bringing new products and player experiences to adult Ontarians.

Updating investors, OLG Senior Vice President, David Pridmore expressed that the company is “very proud and excited by the partnership”, he added that the partnership represents a “critical step on the journey to improving the customer experience”.

Alex Butcher Managing Director of Bede also outlined that it’s “landmark moment” for Bede Gaming as the firm looks to make “Dynamic progressive digital lotteries in America”.

Michael Brady, Co-Founder, Bede Gaming, detailed: “I’m absolutely delighted to welcome OLG to Bede and am extremely proud of the team effort involved in bringing this agreement to fruition. It is a huge recognition of the strength of our offering and firm proof of our status as a leading gaming platform in the industry. This is a landmark contract win for Bede and I am sure will be the start of a long and successful relationship with one of the most respected names in the worldwide lottery sector. We are looking forward to supporting OLG in achieving digital excellence.”

Greg McKenzie, OLG’s Chief Operating Officer, added: “We are investing in digital technology and product solutions to improve the customer experience and ensure we are responsive to changing customer expectations. The platform Bede will provide will be a central point of integration for OLG’s products and channels. We are looking forward to developing our relationship with Bede as OLG continues its digital transformation.”

Bede’s Responsible Gambling (RG) technology will provide the lottery operator with world-leading options to help manage RG in real-time and give players the ability to set fine-grained limits, self-exclusions, and other supports tailored to their needs. These RG tools will comply with requirements of the Alcohol and Gaming Commission of Ontario and uphold OLG’s track record as a world-class responsible operator.

OLG is the third operator to select Bede this year following the signing in early 2018 of Sun International and LeoVegas, who acquired Bede-powered Rocket X.