Foxes partner with FansUnite to utilise blockchain technology

Leicester City Football Club have unveiled a new partnership with FansUnite, whose aim is to “revolutionising the sports betting industry by harnessing the power of blockchain technology”.

Teaming with the former Premier League champions as an official partner for the 2018/19 season, FansUnite has outlined it is to launch its sports betting protocol later this year, “with operators across the globe able to offer bettors lower fees, and an increased opportunity to profit for individuals”.

FansUnite is to work in conjunction with the club to launch a series of promotions in and around its King Power Stadium home, whilst it is to also embark on further marketing campaigns across England “that will bring Leicester City fans from all across the world together to celebrate their team”.

Darius Eghdami, FansUnite Chief Executive Officer, stated: “Leicester City F.C. is one of the premier brands in all of football, being one of just six clubs to hoist the Premier League Trophy since its inception in 1992.

“They are at the forefront of incorporating new technology to help improve player performance and fan engagement.

“Partnering with a globally recognised brand, that shares our commitment to improving conditions for sports fans through the application of new technology was a natural fit.”

For the duration of the season, at both home and away encounters, there is to be “player meet-and-greets, contests, surprise giveaways and opportunities for LCFC fans to win once-in-a-lifetime experiences”.

Furthermore, an added number of special engagements for all football fans is to also be included on the FansUnite platform.

Jonathan Gregory, Leicester City’s Commercial Director, commented: “We are proud to welcome FansUnite into our family of partners. They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world.

“FansUnite is an innovative brand looking to bring transparency and collaboration to their industry and we are delighted to be part of this journey.”