Momentum continues for Catena as the firm eyes US growth

Catena Media has continued its strong 2018 momentum achieving a number of KPI ‘all-time highs’, throughout the H1 period of 2018.

The positivity comes as the affiliate site continues to diversify its verticals and expand into fresh markets, utilising mergers and acquisitions to continue gaining the upper hand in its market expansion strategy.

The group emphasised that moving forward it’s looking to grow further into the US market, outlining that when it came to the States it planned on significantly ‘upping its game’.

Group CEO of Catena Media, Per Hellberg stated: “In May, the Supreme Court declared to regulate the sports betting industry in the US, opening up for a huge new iGaming market. Catena Media already provides new operators with quality leads in New Jersey and we are investing for a future with increased player influx and revenue. All the while, we intend to stick to our global game plan – developing the iGaming and Financial Services verticals through increased organic growth and acquisitions.”

Further affirming its stance to progress in the US, the group has placed a key focus on its media offering in the country, recruiting former GAN executive Michael Daly, to lead its North American expansion as US General Manager.